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15+ Best Free SEO Tools That You Should Be Using in 2023

Looking for free SEO tools?

Here I have compiled a lot of tools that are free that you can start using right away.

Before that,

Almost all web marketers have changed their online website marketing techniques after Google Panda and Penguin updates. Websites get penalized, or rankings go down due to a lack of onsite optimization that includes basics such as missing/inappropriate title, meta description, header tags, image alter tags, and poor quality content, plus the traditional way of getting links from low-quality sources.

Now, things get changed webmasters are taking care of all promotional aspects including onsite & offsite optimization.

Whether you have a small business or a big online store, you must follow all Google and other search engine guidelines to rank well and avoid penalizing issues.

It doesn’t matter if you have an internet marketing agency or promoting your own website, you should have a few necessary SEO tools that can help to run your SEO campaign smoothly as well as help grow your online business.

Here, you will find many paid and free SEO tools that are needed to run a successful SEO Campaign.


  • Best SEO Tools For On-site Optimization
  • Semrush
  • Mangools (Keyword research, Backlinks & More)
  • Answer the Public
  • Google search console
  • Frase
  • SEOTesting
  • WooRank Chrome extension
  • Screaming Frog SEO Spider
  • Page Speed insight tool
  • BuiltWith
  • Free SEO Tools for Off-site Optimization:
  • SEO Tools for Excel
  • Competitor Anchor Text Analysis Tools
  • Keyword Rank Checker Tool
  • JetOctopus log analyzer
  • Keyword Cannibalization finder tool
  • Keyword clustering tools
  • Conclusion: Best Free SEO tools


Best SEO Tools For On-site Optimization

Onsite optimization helps improve a website’s usability and search rankings. It also reduces the bounce rate. It is advisable to develop SEO friendly webpage optimization to improve search rankings.

There are a few basic things such as Meta Title, Meta Descriptions, Header Tags, Images, and Alt Tags plus duplicate content (to avoid Google Panda penalty). These are important things for on-site optimization. Here you will see two free SEO tools that help in a basic SEO audit.

Semrush is a complete SEO suite and it’s a premium tool. However, not a lot of users know, they do have a free plan which doesn’t even require a credit card.

Here is what you will get from Semrush in the free plan:

  • One project to set up;
  • Up to ten rows of data in Analytic reports;
  • ten daily requests in Analytics tools;
  • Max ten KWs to track in Position Tracking Tool;
  • Ten SEO ideas units (number of KW analysis runs for the On-Page SEOChecker tool);
  • 100 Pages crawl limit with Site Audit

For a small website, this free plan is good enough to test the power of Semush and enjoy some of the premium benefits. If you like, you can read the Semrush review to learn more and we also have a Semrush Trial Coupon code.

2. Mangools (Keyword research, Backlinks & More)

Mangools is a popular SEO suite, and they offer full suits of SEO tools for 10 days. This SEO suite consists of a few tools such as:

  • Keyword finder (Research keywords)
  • SiteProfiler (Website audit)
  • SERP Watcher
  • Linkminer (backlink checker tool)    

3. Answer the Public

Answer the public helps you find questions around the topic that you are targeting. You can pick those questions and place them in your article.

This will help you to quickly rank on why, how, and what related keywords.

For example, I searched for “Free SEO tools” in Amswerthepublic and it gave me suggestions to include

Free SEO tools for bloggers, for backlinks, and so on.

You will get free suggestions on the following categories:

  • Questions
  • Prepositions
  • Comparisons
  • Alphabetical
  • Related

This is perhaps one of the best free stuff you can find for your SEO needs.

4. Google search console

A lot of newbies are not aware of how Google search console can help them improve their website SEO. This is perhaps the best free SEO app on the planet for now. Using the Google search console you can quickly find the following:

  • Which all pages are indexed on your site
  • Which keywords are driving traffic
  • From where are you getting links from
  • Top linked pages
  • Anchor text

These stats are not as pretty as what Ahrefs offer, but it is the most reliable data. Google search console shows data that Google sees for your or your client’s website, whereas other tools usually rely on data from 3rd party vendors.

You should start by verifying your website to the Google search console and submitting your sitemap. This way, the Google search console will start collecting and showing data for your website.

5. Frase

Frase is a unique SEO tool for content optimization. It let you quickly analyze your content in competition with top 10 results and let you find what’s missing in your content. This way of data backed optimization helps to improve the content SEO score quickly. Another feature that made Frase worthy of listing here is its integration with the Google search console.

It directly pulls data from Google search console and lets you see which content is ranking for which terms. You can then feed the content to the AI layer of Frase and perform optimization. The tool also offers integration with WordPress, Medium, and a few other platforms.

The free plan offers optimization of 10 documents which itself is worth a lot.

6. SEOTesting

SEOTesting is an underrated SEO tool that every publisher, agency, and SEO should be using. This tool makes sense out of Google search console data and makes it actionable.

Here is what you can do with SEOTesting:

  • New content ideas based on GSC data
  • Find low hanging fruits
  • Get Keyword suggestions to quickly improve the ranking of articles
  • Fix Keyword Cannibalisation
  • Retrieve people also ask question

7. WooRank Chrome extension

WooRank is a popular Instant SEO checker and SEO audit tool. They offer a free Chrome extension that lets you quickly analyze a webpage SEO. Using this free extension, you can do a lot more than what’s listed below:

  • Find broken linkson the page
  • Check the meta title, and description of the page
  • Heading tags
  • In-page links
  • Technologies used
  • Traffic rank

As a free website analysis tool, this offers a lot of features that usually should be paid.

8. Screaming Frog SEO Spider

Screaming Frog SEO Spider is the best software to check the basic onsite issues by crawling the website’s links, images, CSS, script, and apps. It lets you quickly audit and reviews a medium to a large size website.

The main benefit is to export important onsite SEO basics such as title, Meta description, headings, etc., to an Excel file.

A brief overview:

  • Page Title: Missing, Duplicate, over 70 characters, below 30 characters, same as H1.
  • Meta Description: Missing, duplicate, over 156 characters, below 70 characters.
  • H1 & H2: Missing, duplicate, over 70 characters.
  • Images: All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters.
  • Redirects: (3XX, permanent or temporary) and more

9. Page Speed insight tool

As page speed is now a ranking factor, it’s critical for you to analyze website speed both on desktop and mobile. This free tool from Google is a perfect companion for you.

One important thing; it shows the speed score instead of load time.

  • It’s easy to use
  • Shows speed score for the desktop
  • Shows speed score for mobile

There are suggestions at the end which will help you to take action and improve the load time.

10. BuiltWith

BuiltWith provides general technical information about any domain on the web.

The details include a full list of technologies used to build a website like servers, encoding, javascript libraries, etc. 

Individual domain searches are free, but if you need more, you’ll have to buy a plan.


There are many tools available online to find out plagiarism and duplicate content, but that tool is to check external resources. is the best online tool that gives you a detailed report (duplicate content, broken links, internal page ranking) of your site based on the internal linking structure. However, there is one limitation. It currently checks only 500 prominent pages of your site.

Free SEO Tools for Off-site Optimization:

After Google’s algorithmic update (Panda and Penguin), web marketers are now taking care of getting links from external resources. It’s advisable to check essential website elements such as Google page rank, Domain age, Moz domain authority, page authority, contact details for a guest post, etc. There are many things that one should consider before getting links from an external resource.

12. SEO Tools for Excel

Niels Bosma has found great SEO tools for MS Excel that can help run some functions (page rank, meta title, description, domain age, page authority, and domain authority) without leaving the sheet. Visit here to install free SEO tools for Excel.

The main benefit of using SEO tools for Excel is you can fetch a number of data without leaving the Excel sheet.

13. Competitor Anchor Text Analysis Tools

After finishing the onsite optimization, the next step is to promote the website using other methods like a Press Release, getting links from the same niche, guest post links, and article promotion links. Getting links from different quality resources is slightly difficult because webmasters have to do the litter exercise to get quality links. Before targeting any number of keywords, a better idea is to find out the competitor’s most traffic generated keywords.

MajesticSEO is the best tool, and almost every web marketer is aware of it. It gives an idea about your competitor’s inbound links.

In the free version, you will get an idea about the most targeted anchor text of competitors that gives you a plan to focus on such keywords which ultimately generate more traffic.

14. Keyword Rank Checker Tool

At the end of the month/week, it’s mandatory to check the keywords ranking position so as to know how your website’s promotion works affect keywords SERP. If there are 10 or 20 keywords, one can easily do a manual check, but what if it’s more than that?


There are many other free and paid keyword rank checker tools out there, but here are a few that have been reviewed by ShoutMeLoud:


5 Excellent websites to check Google keyword ranking

15. JetOctopus log analyzer

JetOctopus is a cloud based technical SEO tool, that let you analyze your logs in real time. This tool is perhaps the most robust, and cheaper online log analyzer tool that you could use

16. Keyword Cannibalization finder tool

keyword cannibalization is a serious issue that penalizes a lot of well-established websites. There are only a handful of SEO tools that show your pages and queries which are cannibalized.

Here are a few that works in 2023:

  • SEOTesting
  • Jetoctopus
  • Ahrefs

17. Keyword clustering tools

Keyword clustering helps you countless hours in grouping and creating keyword clusters. Here are some of the best Keyword clustering tools:

  • Serpstat
  • Keyword insights
  • SERanking Keyword grouper
  • ClusterAI

Conclusion: Best Free SEO tools

Every web marketer is promoting their website and strives hard to get ranking as well as generate sales and inquiry, but the main thing is how you can smoothly complete your task by using free SEO tools.

If you have a good marketing budget and are looking at a cutting-edge SEO product for your business, you should look into SEMRUSH or Ahrefs. For content, Frase should be your go-to tool. Be smart and run your SEO campaign effectively.

Do let me know what other free SEO tools and software you use to manage your SEO campaign. If you find this article useful, do consider sharing it on Facebook and LinkedIn.

Here are a few hand-picked guides for you to read next:

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